Summary
I'm a designer with over 5+ years of experience crafting user-focused experiences for mobile and web. I've driven engagement and business growth through my designs. I'm skilled in creating and maintaining design systems, conducting user research, and implementing data-driven designs. I'm flexible and thrive in fast-paced environments.
Experiences
Product Designer
Apr. 2022 - Feb. 2024
Led the design of Taskpin, a cross-platform product, from its launch to achieving product-market fit in Toronto.
Led iterative user research, increasing engagement by 42% and boosting user acquisition and retention by 34% and 26%.
Streamlined user flows and simplified features to align design with business goals for new and existing users.
Built the Taskpin Design System with 1700+ components, improving consistency and cutting feature development time by 41%.
Product Designer
Feb. 2024 - Sep. 2024
Collaborated with the HvA HR Dept. to design an engaging physical tool for career development, taking it from concept to MVP.
Conducted user research with HvA teacher-researchers (TRs) through interviews and focus groups to identify challenges and needs.
Created conversational models to explore HvA HR perspectives and related initiatives.
Visualized insights using Affinity Map, Stakeholder Map, and Personas to build empathy.
UX Designer
Mar. 2021 - Mar. 2022
Studied various design systems to develop the Radcom Design System for the company’s CMS.
Developed the Radcom Design System with efficient design guidelines.
Partnered with 3 developers to build the Radcom Design System website.
Designed Hi-Fi models for Radcom CMS, enhancing flow clarity and reducing development time by 25%.
UI/UX Designer
Oct. 2020 - Mar. 2021
Revamped the Puzzley App Builder panel to enhance its usability.
Researched 300+ panel users to identify key needs and expectations.
Improved user flows, restructured information architecture, and introduced personas and user stories, boosting sales by 27% via targeted marketing.
Designed app templates for Puzzley, accelerating app creation by 32%.
Certifications
Digital Society School
Introduction to Web Accessibility
Dec. 2023
edX Learning
Front-end Development with React
Aug. 2023
Quera College
Front-end Web Development
Mar. 2022
Quera College
UX Design Fundamentals Course
Mar. 2021
Rahnema College
UX and UI Design Practical Course
Jan. 2021
Spiral Design Institute
Tech Stack
Figma
Framer
WordPress
VS Code
Clarity
Miro